Every aspect of business needs to be accountable. Spending on public relations should be measured just like any other business investment. Now, more than ever before, marketers are putting greater emphasis on the strategic planning process, on tracking and monitoring developments, and on demonstrating accountability when measuring the impact and effectiveness of public relations activities.

As well as delivering tangible proof that public relations is effective and a worthwhile investment, evaluation is about providing our clients with the information they need to feed back into their planning process and, by doing so, constantly improve the effectiveness of their public relations.

Sante’s programmes have consistently delivered results, changing attitude and behaviour, raising product and disease awareness and ultimately, influencing sales.

In recognition of this, Santé has developed the Santé Evaluation Toolkit. This Toolkit sets out clear and simple steps for developing and implementing a comprehensive evaluation component to all of our programmes.