Could
you pick up the phone to a busy senior journalist and
convince them to run your story instead of the hundreds
of others that have already come across their desk that
morning? The cultivation of an excellent working relationship
with the media is invaluable in obtaining media coverage.
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At Santé,
we have dedicated a great deal of time to building
these links by listening to what journalists want
and then working with our clients to deliver strong
stories to satisfy them. |
Santé’s
intensive, proactive approach results in influential
stories appearing in all areas of the media, broadcast;
consumer; national; international and medical.
We
have also used interactive media to help clients reach
their international media audiences, particularly
important at this level.
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